The Role of Pending Order Metrics #8

About Kansuee Industries Pvt Ltd, Ahmedabad!  

Kansuee Industries, located in Ahmedabad, is the leading brand in Industrial tape manufacturing. They are the fastest growing brand in Cello Tape, Masking Tape and other products related to pressure sensitive adhesive tapes.

Why is it important to measure pending order metrics? 📊

Pending order metrics refer to the measurement and analysis of orders that have been placed by customers but have not yet been fulfilled. This metric provides valuable insights into the efficiency of the order fulfilment process, highlighting areas where delays or bottlenecks may occur. By tracking pending orders, businesses can better manage their inventory, improve cash flow, and enhance customer satisfaction.

How Kansuee is executing pending orders?

Micky Shah, Founder of Kansuee, observed that though his products are consumer products and comes in B2C segment, but the major sales was happening through the offline distribution channel, and the role of channel partner was the key element.

That is the reason, they started considering themselves as B2B player.

In B2B, one of the most important areas to work upon is service, besides offering quality products. And the servicing involves delivering orders faster to distributors and retailers both.

First, they developed a system in house whereby every pending Sales Order is reviewed daily by the sales team leader and then by management. Timely delivery and improving upon any lapses made their channel happy with the speed of execution.

In the next phase, they implemented the sales field CRM, to ensure that all orders taken by their sales team from retailers, should be executed by distributors in fastest time possible. In short, the execution of orders from company to distributors and distributors to retailers both were taken as highest priority by all the members involved in the process.

The team realized that for building the brand, reliability must first come from the channel partners and then from consumers. The focus on Trust and Reliability is one of the key reasons of their 50%+ growth every year and in next 2 years they aim to cover Pan India.

Also, the priority and optimization of resources in the manufacturing unit also became possible because of ready data to the production InCharge. The whole process of raw materials procurement and manufacturing planning is now based on the data.

It is important to build systems before expanding to other areas. And they have nailed it with their execution with the ready list of

Pending orders & Cancelled orders with date and reasons.

Now Stock Planning is based on past sales, pending sales order and sales target.

This systematic approach has enabled Kansuee to excel in fulfilling pending orders, building strong relationships with channel partners, and driving significant business growth.

Whenever You are Ready! 🔑  

"Your metrics don't just reflect the past; they lead the future."

At Magenta, we specialize in turning these metrics into actionable steps.

Our Business Intelligence software seamlessly integrates with ERPs like Tally, Busy, SAP, and can help you with the visibility of all pending orders and also the complete inventory movement analysis to help you optimize the stock cost and faster turnaround.  If you haven't already signed up for Magenta Insights, now is the time!  

Stay tuned for next week's edition of "One Metric for Growth" as we delve into another crucial aspect of business. Until then, seize the opportunities that lie within your data!