#15 Consolidated & Segmented Revenue Metrics

Welcome to our series, OMG: One Metric for Growth, where we dive deep into real-life examples of how one metric helped an organization to grow their business. Today's Metric for Growth is:

“Consolidated & Segmented Revenue Metrics” 📈

About GGC Industries, Kolkata!‍

GGC is one of the Leading Distributor of IT, Telecom, Consumer Electronics & Security products with a turnover of over Rs 400 crore. It is present in West Bengal, Bihar, Jharkhand and Orissa.

What is the Consolidated & Segmented Revenue Metric? 📊

Consolidated Revenue – This metric gives you a high-level picture of revenue generated across Sectors, States and Industries.

Segmented Revenue – This metric breaks down the total revenue into specific sectors, branches, showrooms or product lines. It offers a detailed view, helping identify performance variations and opportunities for growth.

How has this metric helped GGC Industries?  

Rahul Goyal, Owner of GGC industries, expanded into IT Hardware and Mobile Industries. However, he realized that the overall topline was increasing yearly above industry standards, but some segments and divisions needed to perform as desired.

He appointed 2 persons dedicated to preparing various reports to give him the required information. The team started exporting data from ERP and by using v-look up and pivot made the desired reports. Though it was a time-consuming process and not real-time. But, now, he is beginning to get the information before making decisions.  

This data helped him understand the importance of having a robust reporting software. With Magenta, all the metrics are now one click away. He not only saved on resources but also started getting real-time insights that otherwise consumed lots of resources and time.

What were the benefits to GGC Industries?

1. Comprehensive Insights – Bird’s eye view of Key Performance Indicators is now available in real-time. With multiple states and segments, it becomes important to keep an eye on the metrics that matter the most.
   
2. Detailed View – When you look at snapshots of KPI’s, some thoughts trigger, and you cannot wait for the detailed report of KPI’s. Without depending on anyone, they are now able to drill down to any element.  
   
3. Stock Movement Analysis – Non-moving or Over Stock kills the profitability. With the visibility of stock at every warehouse, it becomes easy to make the decision to move the stock from one location to another and optimize the inventory cost.
   
4. Performance Monitoring – What gets measured, is what you manage. When everyone is aware of the metrics that management cares about, it is important to clearly define and measure the performance so that everyone is in sync with the organisation’s goals.
   
5. Comparison – Many times, overall sales don’t give a complete picture of the work. Comparing past performance and other territories and segments gives insights that are otherwise difficult to understand.
   
6. Trend – When you see a trend in one territory or segment it becomes easy to predict the same in other territories or segments. With these insights proactive decisions regarding stock and purchase are now made.
   

Combining Consolidated and Segmented Revenue Metrics has provided GGC Industries with a holistic and detailed view of their financial performance, enabling them to make informed, strategic decisions.  

Whenever You are Ready! 🔑  

Your metrics don't just reflect the past; they lead the future.

At Magenta, we specialize in turning these metrics into actionable steps.

Our Business Intelligence software seamlessly integrates with ERPs like Tally, Busy, Align Books, SAP etc and can help you with Consolidated and Segmented metrics in a click. If you haven't already signed up for Magenta Insights, now is the time!