The story behind Magenta Insights – A Powerful Sales reporting tool with business intelligence
I, Vikas Mundhra, was associated with iBall since 2001. By 2008 I was already leading a large sales and admin team across multiple states. This is when Vikalp also joined. While working together for more than 10 years, we used a lot of analytics to penetrate the market.
In 2018, we started to notice something interesting. Not only our company but our distributors too, were struggling with ERP/Excel reports. And all the generic Business intelligence Platforms were not effective.
Meanwhile, Vikalp prepared a prototype and 3 customers confirmed the order. We were pleasantly surprised. How a simple, delightful and effective Insight tool can empower SMEs.
So, after many meetings, and even more tea, we came to the observation – People don’t want a heavily tech-loaded solution. Tool that can integrate with their accounting ERP and a team that understands their business will enable them to grow.
It was time to bring technology in a way that people can use quickly and effectively. Time to present and analyze data in a way that inspires action and leads to growth.